.png)
BRANDED CAMPAIGNS
Creative Production Lead – Branded Campaigns:
Led creative and production across national branded campaigns, developing audience-first concepts that integrated sponsor objectives into The Dodo’s established storytelling formats.
Partnered with brand stakeholders, creative teams, talent, and production crews from pitch through final delivery, overseeing concept development, scripting, field production, talent direction, editing, and post-production.
Focused on making branded content feel native to the platform and authentic to The Dodo’s audience — balancing brand messaging and campaign goals with the emotional storytelling that drove engagement across editorial content.
Selected Partners: Ford Bronco • Shark • T-Mobile
Ultimate Pet Routines
Ford Bronco
Director/Producer
Directed and produced documentary-style branded campaign integrating Ford Bronco into an authentic lifestyle story centered around the relationship between people and their pets.
Led production from creative development through the shoot and post-production, balancing sponsor messaging with natural, character-driven storytelling designed to feel native to The Dodo’s audience.
Dodo Digs
Shark:
Led creative and production for a sponsored Dodo Digs episode integrating Shark into the established franchise. Developed the branded approach with internal teams, talent, and brand stakeholders to make the product a natural part of the story rather than interrupting the format.
Oversaw production and post-production through final delivery, balancing sponsor objectives with the audience-first storytelling and visual identity of Dodo Digs.
T-Mobile:
Produced a branded Dodo Digs integration from concept through final delivery, collaborating with talent, production teams, and brand partners to translate campaign objectives into platform-native storytelling.
Shaped the creative execution to preserve the voice and emotional appeal of the franchise while integrating T-Mobile organically into the story.